Historically automotive industry
was majorly dominated by German and American manufacturing giants. Throughout
20th century, these were the two titans. In the new millennia, major
shifts have been observed and the share of global automotive trade, majorly
cars and trucks has seen the addition of couple of new and heavy participants.
This surely has dented the dominating power of the two old nemeses.
In terms of volume, China currently
is the largest producers of vehicles a year, followed by Japan and Germany. Most
of its produce goes in the domestic market and consumed locally. The export
share is less compared to what they are producing. On the other hand, the
second in line, Japan is a prime producer of small and medium sized vehicles.
The major chunk sees export markets and these cars are the one whose tires have
treaded roads of almost every country in five continents. German story is same
with the difference that their prime focus is on cutting edge technology and
elegance thus producing high end brands. Korean cars have also gained good
momentum in export markets and have some of the best known brands. Finally the
United States comes; whose export history has never been the best neither they
have famous brands.
The tug of war between these giants
is surely to take different swings in near future as economic prosperity is at
the door steps of former developing countries and shifting to the east. That surely
will be a potent dilemma.
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