The Fifa World Cup Brazil has brought huge expectation of world, people belonging to their respective country are on high spirit to cheer for their team. Meanwhile the sponsors are not leaving a single chance to display their brand to the world despite a huge existance and name already in the market.
The automotive giant KIA motors are official partner and sponsors of the ongoing FIFA World Cup Brazil 2014 and are getting massive exposure in the world market. They were well aware of the fact that this mega tournament can get them massive exposure in the automobile industry and rightly so.
Their bill boards and their brand name in the stadiums are clearing telling their importance and their decision was right. The FIFA is indeed giving the the exposure for their up coming new car KIA Soul. Their reviews will be as important, thinks the marketers, if the automobile gets right response it will be a hit but it all now depend on how car serves its users. If you’ve only recently got a wax crayon licence, the 2014 KIA Soul is the kind of car you might draw; a big box on wheels with a bonnet
stuck out front and a matchstick mummy at the wheel.
Lets hear some of the latest reviews suggested by our reader, as he is also a KIA buyer
"While the basic body shape is largely unchanged, underneath there’s been a
fair bit of shoring up with high-strength steels to make it stiffer. It’s
0.8in longer, rides on a 0.8in longer wheelbase, is 0.6in wider and 0.4in
lower."
That’s the issue with these boil-washed Brink’s-Mat van vehicles, they all
look devoid of design input, whereas, far from being anti-style, in fact
their look is immaculately honed.
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